Brand Messaging

Course flow

• 01 Brand messaging and AI co-working method (35 min): clarify audience, core message and evidence, and show how to give AI the background it needs.
• 02 Co-writing copy with AI (60 min): choose a website, social or sales scenario, then generate, compare and edit a set of copy.
• Break (10 min)
• 03 Individual critique (60 min): review each participant's message, tone and credibility, with concrete revision suggestions.
• 04 Key takeaways and revision direction (15 min): consolidate common issues and confirm each participant's priorities for revision.

What you complete

• One core message with three supporting points.
• A channel copy draft created with AI.
• Instructor feedback and concrete revision suggestions for each participant.
• One piece for the homepage hero, a social post or a sales opening, carried through in practice.

Before the course

Bring a laptop, an AI account you can use, and your brand materials. It helps to have a clear brand position or to have completed the Brand Strategy course first.

Who it is for

Brand marketing, PR, social and content teams.

Instructors

Taught by the ArsRes Faculty. Meet the faculty