Living Storefront — AI Brand Motion Workshop
Bring your brand to life on the storefront screen.
Turn your product key visual into motion content for shop windows, in-store vertical screens and brand displays. You will learn to control composition, edit with precision, and plan movement and camera work. The whole class works on one assigned brand case, with teaching and hands-on practice alternating throughout.
Changed the product and the background changed with it? You will learn to lock the details that must stay, and to diagnose why a generation fails.
Tools
MJ × Nano Banana × GPT × Seedance
Four tools, each with a defined role, in a production workflow you can reuse.
Who it’s for
- Brand marketing teams who already produce single images with AI tools. Bring your product key visual and extend it into a series of motion content for store screens and shop windows.
- SMEs with someone on the team familiar with tools such as MJ and GPT. Build a workflow to make content for your in-store vertical screens and window displays yourselves.
- Independent brand founders who have generated images or video with AI tools. Turn your brand visuals into a consistent, display-ready 30-second film.
- AI visual creators who already make strong single images. Add precise editing, series consistency and motion generation, so your work delivers reliably.
Before you join
Please bring:
- A laptop
- Active accounts for MJ, Nano Banana, GPT and Seedance
What you leave with
| Outcome |
|---|
| A fix for the common problem of images degrading over repeated edits |
| A series of 3 key frames |
| A 30-second brand motion film |
| A delivery brief |
| A troubleshooting checklist |
Course outline
| Day | Unit | What you will do |
|---|---|---|
| Day 1 | Build a set of usable key frames | 01 AI tool roles and prompt rules | recognise model limits; learn to apply Skills and a generation workflow |
| 02 Brand brief and visual direction | break down product, audience and motion; compare styles and organise references | |
| 03 Composition, light and material | control scale, position and space; reserve room for brand information | |
| 04 Precise edits and series consistency | local fixes and detail protection; complete 3 series key frames | |
| Day 2 | Deliver a 30-second motion piece | 05 Motion design and video generation | define sequence, range and end pose; generate the core clips |
| 06 Camera, rhythm and weight | practise push-ins, pans and orbits so motion fits the product | |
| 07 Quality check and screen delivery | fix drift and flicker, assemble clips, plan brand information and framing |
Instructor | Lucia Lu
- New media and digital artist
- Faculty, School of Artificial Intelligence, Tianjin Academy of Fine Arts
- Lead designer, AR / XR / AI New Year light show, Tianjin Radio and TV Tower
- Brand collaborations: Poly Art, CITIC Group, Mercedes-Benz, Huawei
Teaches both days in full. Full instructor profile →
After the course
- A two-week brand assignment, applying the method to your own brand
- One online group critique
FAQ
What do I need to bring?
A laptop and active accounts for MJ, Nano Banana, GPT and Seedance.
Can I work on my own brand in class?
The whole class works on one assigned brand case, with teaching and practice alternating. The two-week assignment after the workshop applies the same method to your own brand.
How are the logo, product name and QR code handled?
They are added afterwards from your original assets, so brand information matches your source files exactly.
When is the next intake, where is it held, and what does it cost?
Dates, venue and fees will be announced with the next intake. Join the waitlist with your email and you will hear first.
Organised by ARSRES PTE. LTD.