Choose the capability
your market needs.

Buyer training leads the directory for fashion brand distribution and retail teams. Existing visual commerce and AI courses remain available as connected layers.

Programme / 01

Fashion Buying and Merchandising

A case-led salon that builds the reasons behind each buying decision: judging pieces, building the range, placing orders and managing risk.

• Format：2-hour salon: case analysis and selection judgement
• Audience：Fashion buyers and purchasing staff; selected-store operators and product planners; brand managers and designers
• Led by ArsRes Faculty
• Status：Waitlist open

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Programme / 03

Brand Messaging

Choose the message to lead with, order the information and support it with evidence. Draft, compare and revise brand copy with AI, with every participant's work reviewed one by one by the instructor.

• Format：3 hours: AI co-working practice and individual critique
• Audience：Brand marketing, PR, social and content teams
• Led by ArsRes Faculty
• Status：Open

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Programme / 02

Brand Strategy

Separate brand management from product positioning, build the order of thinking through the Twelve Parts of Brand, and identify what your own brand needs to clarify next.

• Format：3-hour lecture: the Twelve Parts of Brand
• Audience：Brand owners, marketing leads and founders
• Led by ArsRes Faculty
• Status：Open

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Workshop / 03

Living Storefront — AI Brand Motion Workshop

Two days of hands-on practice: turn a product key visual into a 30-second brand motion film for shop windows and in-store vertical screens.

• Format：Two-day in-person workshop
• Audience：Brand marketing teams, SMEs and independent brand founders
• Led by ArsRes Faculty
• Status：Waitlist open

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